Marketing Return on Investment- Investment Allocation Model

In this video, some basic concepts are covered outlining basic investment allocation models for longer term plans. Marketing services, or Social Media management services should be considered part of an investment strategy provided the baseline and Key Performance Metrics are established up front. Duration : 0:5:35

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Marketing Return on Investment- Allocation of Investment

In this brief video, you’ll see an example of a real time work sheet used to allocate the “investment” in marketing evenly. The purpose of proper allocation is to lessen the “visual” burden of the “investment” and commit to best practice and long term strategy. Duration : 0:4:28

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Should You Use Facebook Pages To Provide Something Valuable To Your Potential Clients

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about Facebook marketing to give significance to your prospective buyers and customers. Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts every day. This means that there…

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