Marketing Budgets 2010 – Effectiveness, Measurement and Allocation

The Marketing Budgets 2010: Effectiveness, Measurement and Allocation Report, produced by Econsultancy and global digital marketing provider ExactTarget, looks in detail at how companies are allocating their offline and online marketing budget in 2010.

The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels individually.

More than 1,000 companies, mainly from the US and UK, participated in this research, which took the form of an online survey between December 2009 and January 2010.

Duration : 0:0:57

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