I am currently writing up a business model plan for a niche social networking website.
I know how to create a business model for a business selling ‘goods’ but I am stumped on how to determine the money coming in for a social networking website based on Ad Revenue from Google Adsense or permanent spots advertisers buy.
Any idea how to create this business model? Money will predominantly come from ad revenue and t-shirt sales.
Whats the rule of thumb of advertising revenue?
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